Zapier vs Make: The 2026 Automation Comparison
By Ethan Halfhide · Updated October 23, 2026
Zapier vs Make comes down to two things: how much logic your workflows need and how you want to pay. Zapier is the simpler builder, with 9,000+ apps and per-task billing from $19.99 a month billed annually. Make is a visual canvas with 3,000+ apps and credit billing from $9 a month (annual) for 10,000 credits. Everything below comes from each company's own pricing pages, help centers and release notes, checked on October 23, 2026. We did not test either product.
Last verified October 23, 2026
TL;DR: Quick answer
Pick Zapier if your workflows are mostly straight lines (form in, CRM record out, Slack alert), you need a niche app, or the person building them is not technical. Pick Make if you need branches, loops and data reshaping, or you run high volumes where Make's $9 for 10,000 credits beats Zapier's $19.99 for 750 tasks (both as of October 2026, annual billing). Watch one trap on each side: Zapier's AI steps now cost 1 to 5 tasks each, and Make's polling triggers use a credit every time they check, even when nothing new has arrived.
Zapier builds top-down, step-by-step "Zaps" and now runs Zap workflows, AI steps, code, its MCP server and SDK from one shared task pool, with Tables and Forms included. Make builds "scenarios" on a drag-and-drop canvas and bills everything in credits, including its AI Agent app and the Maia building assistant. How we compared them: published price per unit of work, what counts (and does not count) toward usage, free plan limits, app coverage, AI features and their billing, team features, and recent product changes from each vendor's changelog. If you are open to a self-hosted option, our make vs n8n comparison covers the third tool that keeps coming up in this decision.
| Zapier | Make | |
|---|---|---|
| Builder style | Step-by-step Zaps, plus Canvas for mapping | Visual drag-and-drop scenario canvas |
| Apps | 9,000+ | 3,000+ native apps |
| Billing unit | Tasks (successful actions) | Credits (1 credit per operation for most modules) |
| Free plan | 100 tasks/mo, two-step Zaps only | 1,000 credits/mo |
| Cheapest paid plan | Professional, from $19.99/mo billed annually (750 tasks) | Core, from $9/mo billed annually (10,000 credits) |
| Triggers | Free (polling never costs a task) | 1 credit per trigger run, even with no new data |
| Filters and routing | Filters and Paths are free | Routers and filters are free |
| Fastest polling | 2 min on Professional, 1 min on Team | Not stated on pages we could read |
| AI building assistant | Copilot | Maia (public beta, uses credits) |
| AI agents | AI by Zapier steps; separate Agents plans still listed | Make AI Agent (New), open beta, on all plans |
| MCP | Zapier MCP, 2 tasks per tool call | Make MCP server, run scopes on all plans |
Prices as of October 2026. Zapier counts fewer things as usage but charges far more per unit; Make counts more (including trigger checks) at a much lower unit price.
| Plan | Zapier | Make |
|---|---|---|
| Free | $0, 100 tasks/mo, 1 user | $0, 1,000 credits/mo |
| Entry paid | Professional: from $19.99/mo billed annually, 750 tasks | Core: from $9/mo billed annually, 10,000 credits/mo |
| Mid tier | Team: from $69/mo billed annually, 25 users | Pro: from $16/mo, from 10,000 credits/mo (billing cycle not labeled) |
| Team tier | (Team, above) | Teams: from $29/mo, from 10,000 credits/mo (billing cycle not labeled) |
| Enterprise | Contact sales | Custom pricing |
Zapier lists task tiers from 100 to 2 million a month and says yearly billing saves 33%. At your limit, Zapier can switch you to pay-per-task billing at a higher rate, or pause Zaps until the next period. New accounts get a 14-day Professional trial with no card required. Separate Agents plans are still listed: Agents Free (400 activities a month) and Agents Pro at $33.33 a month, billed as $400 a year.
Make lists Core, Pro and Teams starting at 10,000 credits. On annual billing, Core still gets a monthly credit allocation, while Pro and Teams get the whole year's credits up front as one pool. Extra credits cost 25% more than plan credits, bought by hand in multiples of 1,000 or auto-purchased 10,000 at a time. Since November 6, 2025, Core tops out at 300,000 credits a month and Pro at 8 million.
This decides your bill, and most comparisons skip it.
A task is one successful action. Triggers, Filters, Paths, failed actions and built-in tools (Formatter, Delay, Looping, Sub-Zaps, Digest, Storage, Tables, Forms) use no tasks. Since June 15, 2026, AI by Zapier steps are priced by model tier: standard 1 task, advanced 3 and premium 5 per step, with tool calls charged at the same rate. A step that reaches 75 tasks in one run pauses for approval. Zapier MCP uses 2 tasks per tool call.
Most modules use 1 credit per operation. Triggers use 1 credit per run even when they find nothing new. Action modules use 1 credit per bundle processed. Routers, filters and error handlers are free. Make Code uses 2 credits per second. AI through Make's AI Provider adds token-based credits; with your own OpenAI or Anthropic key (any paid plan), you pay Make for operations and the provider for tokens.
A new form entry triggers four actions (CRM, sheet, email, Slack), 500 times a month.
Add one advanced-tier AI step and the Zap becomes 7 tasks per run, or 3,500 a month.
Both free plans cover light use, but Zapier's free tier only allows two-step Zaps, so Make's 1,000 credits go further once a flow has several actions.
Zapier. With 9,000+ apps against Make's 3,000+, an obscure booking tool or industry CRM is more likely to have a connector. Team adds 25 users, shared Zaps and shared connections.
Make. Routers and filters are free, the canvas shows every branch, and 10,000 credits for $9 gives far more room than 750 tasks for $19.99. Already hitting Zapier's limits? Our guide to switching from zapier covers other options.
On Zapier, the model tier multiplies each AI step's task cost. On Make, your own AI provider key keeps AI steps at 1 credit per operation. For background, see what an AI workflow is.
We did not find a self-hosted edition on Zapier's or Make's pricing pages. That is n8n's niche, covered below and in our n8n vs zapier comparison.
Zapier
Make
We found no official tool for moving workflows between the two, so switching later means rebuilding by hand.
If neither model suits you, see our make alternatives roundup.
We compared Zapier's, Make's and n8n's official pricing pages, help centers, release notes and blogs, all checked on October 23, 2026. n8n prices are in euros as shown on its page. For a wider field, see no code AI automation tools compared.
Best for: Non-technical teams and niche app connections
Zapier is the best pick for non-technical teams that want automations working the same day and need the widest app coverage, with 9,000+ apps. Its free plan is limited to 100 tasks and two-step Zaps, and AI steps now cost 1 to 5 tasks each depending on the model tier. Professional starts at $19.99 a month billed annually for 750 tasks, and Team at $69 a month billed annually for 25 users (as of October 2026). Choose it if ease of setup and a niche connector matter more than price per action.
Best for: Complex logic and high volume on a budget
Make is the better value for branching, multi-step or high-volume workflows, with a visual canvas, free routers and filters, and 3,000+ native apps. Its paid plans start at $9 a month for 10,000 credits on annual billing, and its free plan includes 1,000 credits a month (as of October 2026). The catch is that triggers use a credit on every check, extra credits cost 25% more, and Maia and the new AI Agent app are still in beta. Choose it if someone on the team is comfortable thinking in data flows.
Best for: Self-hosting and long, many-step workflows
n8n fits technical teams that want to self-host or pay per full workflow run instead of per step. Cloud plans start at 20 euros a month billed annually for 2,500 executions with unlimited steps, and a free self-hosted Community Edition is available on GitHub (as of October 2026). There is no free cloud plan, and self-hosting means you run the servers. Choose it when Zapier or Make step-based costs grow faster than your business.
For most small businesses, the choice is about who builds the automations. If it is the owner or an office manager who wants something working this afternoon, start on Zapier and accept a higher price per action. If the workflows branch, loop or run thousands of times a month, Make delivers far more work per dollar, as long as you set trigger schedules with care. Either way, count your real monthly actions first, and reread the AI billing rules, which both vendors changed this year. If you outgrow both, the self-hosted route through n8n is the next option worth pricing out.
Get your free AI Utilization Score and see exactly which tools will have the biggest impact on your business.
Get my AI score: it's freePer unit of work, yes. As of October 2026, Make's paid plans start at 9 dollars a month for 10,000 credits on annual billing, while Zapier's start at 19.99 dollars a month billed annually for 750 tasks. Zapier does not charge for triggers or filters, and Make charges for trigger checks, so compare your actual workflows rather than the headline numbers.
Zapier's free plan includes unlimited Zaps, but they are limited to two steps (one trigger and one action) and share 100 tasks a month. Polling runs every 15 minutes on the free plan.
Zapier is an automation platform, not an AI model. It includes AI features such as AI by Zapier steps, Copilot, Agents, Chatbots and Zapier MCP, with AI steps billed in tasks by model tier.
Yes. Zapier lists ChatGPT (OpenAI) as an app and offers Zapier MCP so AI assistants can take actions in your apps, at 2 tasks per tool call. Make has OpenAI modules, a Make MCP server for clients like ChatGPT and Claude, and launched an official Make plugin for ChatGPT on September 9, 2026.
Make and n8n are the two most common. Make offers a visual canvas with credit pricing, and n8n offers execution-based cloud plans plus a free self-hosted Community Edition.
Yes. It still has the larger app catalog at 9,000+ apps, and in 2026 it added model-tier AI pricing and moved agents into Zap AI steps.